Digital Marketing: Your Healthcare Organization’s Rx for Revenue
Between HIPPA compliance, FDA regulations and the ever-growing tech-savvy patient, marketing for your healthcare organization can be extremely challenging. Healthcare must now take their business where their patients are - online. In fact, 84% of patients use both offline and online sources for researching hospitals and 44% of patients who research hospitals on a mobile device, also scheduled an appointment. Having a digital marketing strategy is your Rx to success.
Portland State University’s CEPE brings you marketing experts from the healthcare industry in Portland to share what has made their healthcare marketing so successful. Through these best practice digital marketing tips you can grow your organization’s reputation, raise awareness about your services, and increase revenue for your organization. Join other healthcare professionals and marketers in Portland and learn how you can make a difference.
Speakers Include:
- Lisa McMahan, Social Media Coordinator for Doernbecher Children’s Hospital
- Laurel Hamilton, Web Program Manager for PeaceHealth
- Jeremy Solly, Manager of Social Media for Cambia Health Solutions
- Scott Alperin, Director of Digital Strategy for PeaceHealth