The Wild Side of Marketing - Digital Strategies for the Athletic & Outdoor Industry
Contributing over $640 billion to the U.S. economy every year, the outdoor industry continues to grow and thrive. With an increasingly challenging retail and manufacturing landscape, it’s essential to understand how to leverage your online channels to connect to the minds, hearts and wallets of the adventure-seeking customer. Join our expert panel from some of Portland’s leading athletic and outdoor brands and learn new marketing strategies to convert your backcountry buyers.
Moderated by Siouxsie Jennett, President of Mambo Media (@siouxsiejennett @MamboMedia) of Mambo Media. Space is limited; register today!
Panelists
Cory Dolich
Senior Vice President, Business Operations & Marketing at Portland Timbers & Portland Thorns FC
Mark Shimahara
Senior Manager, eCommerce Marketing for the Fuerst Group (KEEN and Chrome Industries)